The trouble is in coming up with products that a tortured yuppie would want to buy. or, rather, that /enough/ tortured yuppies would want to buy. I think we can only get so far selling children's refrigerator art.
There's also the issue that my web /design/ skills have almost completely atrophied in the past decade. I can code my way out of a wet paper quantum singularity, but I can't even come up with a new layout for the front page of my website.