It also means feeding those grass-roots channels information as you have it, even if it's not the final decision. "Hey, such and such is going on. we're deciding what to do about it." "Hey, we're thinking we're going to . What do y'all think?" "Hey, we've decided we need to . Thanks for all your support, now go get cleaned up and find another candidate."
Not that I'm making predictions. Just pointing out how one path could go. You know what I mean? Otherwise, you're just business as usual, and showing yourself as such.